A great deal has happened since engineer Curt Lindqvist invented the Swedish dishcloth 70 years ago. But still, our eco-friendly everyday hero, remains the same, but never has it been more relevant than now!

The climate and the environment are an important issue, more and more people care and take a stand. There are also several horror examples of what will happen if we don´t do enything – now! In order to catch people’s attention, we, togehter with the advertising agency Annaochanna worked out the message “Animals that would have lived if we´d been a little bit smarter”.

The Swedish dishcloth is more than “just” incredibly useful – it is also kind to the environment, because it is made of 100% biodegradable material. The dishcloth also helps to cut consumption of paper towels and is the perfect replacement for other cloths, which often contain plastic. What is more, it can be washed in washing machine or dishwasher, boiled and reused a limitless number of times. Well, almost limitless. The inks we use for the printing are of course water-based and eco-friendly.

The dishcloth is taken for granted in Sweden – a natural part of our everyday life. In our opinion, the dishcloth is an everyday hero.

Do you want to read about the animals that wolud have lived if we´d been a little bit smarter? We love to send you an information folder with attached printed dish cloths, email us at