Today we would have been in Frankfurt, at the leading international consumer goods trade fair, Ambiente, and spread love in the hallways with help of this everyday hero, on Valentine’s Day.

We would have introduced the Swedish dishcloth to visitors from all over the world and tell them about all its benefits. Say that it is completely compostable, completely made in Sweden and has a much better absorption capacity than other cloths which often contain plastic. Continue with the fact that it is made of 70% cellulose from FCS-marked forest and 30% waste cotton from the textile industry, washable in 100 degrees Celsius and  printed with water based ink by us in Sölvesborg.

The dishcloth is taken for granted in Sweden – a natural part of our everyday life. In our opinion, the dishcloth is an everyday hero. We work hard to make it obvious for other countries to feel the same and we are on our way –  90% is on export!

Happy Valentine’s Day! ❤️